About
Hi, I’m Gabriela. I’m a Product and Data Leader with a track record of turning complex challenges into clear, user-centric products with value.
My journey has taken me from micro to macro vision. From hands-on then leading product data strategy to launching innovative platforms as a startup founder. Based in Amsterdam, I specialize in building, supporting, and empowering teams to deliver impactful digital solutions and measurable results.
With The Garage, I co-created a bootcamp for Women helping them develop as entrepreneur or in their career path.
I thrive on finding the solution, bringing clarity to ambiguous situations, aligning diverse teams, and making complex digital challenges workable through a focus on people and structured execution.
Let me light the way
Workshops, speaking and projects are tools to help you thrive and achieve its goals.
Consulting Services
Product, CRO, Data strategy for fractal positions.
Workshops & Speaking
Engaging workshops and speaking engagements to inspire and educate your team, young professionals, and GenZ challenges.
Project Management & Facilitation
Facilitation to ensure your projects are executed smoothly and successfully.
Our Projects
Explore impactful projects that drive business success and growth.
Fractal Product Leadership
Collaboration to support for specific business challenges and goals.
Workshops
Interactive sessions designed to enhance soft skills and tools that can change a career path, young professionals and GenZ challenges.
Speaking Engagements
Inspiring talks that motivate and empower.
Project Facilitation
Guiding teams through project execution and collaboration.
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She possesses a deep understanding of user-centered design principles, always striving to create intuitive interfaces that provide a memorable user experience. Additionally, Gabriela is highly skilled in Conversion Rate Optimization (CRO), using data analytics and A/B testing to drive performance and continually improve results.
Victor Shin, Data & Analytics Manager at Vitrio
During her time managing us, we all gained new knowledge and methodologies that brought many benefits to the company, as well as to our coworkers, both individually and collectively.
Rodrigo Paulino, Holos Media
★★★★★
★★★★★
I had the pleasure of working together with Gabriela in a few projects at the advertising agency we used to work on and I can say she is a very responsible person that often gave very good insights for the clients in her analysis. Besides being great professionally and technically, building resourceful dashboards and making very interesting analysis, I can also say she is an amazing team player that was always contributing to a better work environment
Rodrigo Santana, PPC/SEM at Booking.com
Thank you for this project with us, and we appreciate the learning and training offered to our intern students during the program. They expressed admiration for the structure and ways of working that stood out and how beneficial it was for their experience.
Amrei Vogel, Program Manager at Humboldt University of Berlin
★★★★★
★★★★★
I can vouch for how nice it is to work with Gabriela - super helpful for us on SEO and fixing many processes with the data and technical side.
Sylvie Milverton, CEO at Lynx Educate
